Social Media: Conversation with your customers

In the past five years or so, many social networking sites have emerged. Sites like Facebook, Myspace, Orkut, Twitter and YouTube have tremendous capabilities and provide abundant opportunities.

Kenazz principal, Dennis DiPasquale carefully monitors the trends in these sites and how they are used. Dennis observes the overall landscape while learning how each site differentiates. This can be useful to personalize your business strategy. He has published articles addressing the use of these sites and understands that businesses may be a little hesitant to open up their network to them.

Kenazz is confident that using social networks is beneficial for several reasons, including:

  • It’s a great way to reach the 18-35 demographic
  • You can be very specific with targeting
  • It opens up a conversation with your customers that no other media can match

As a social media specialist, Dennis can develop an accurate guide for your business's needs with just one consultation. Having someone manage your social campaign for you really alleviates the stress and overwhelming pressure that keeping up with social networks can produce. Kenazz can work with you or manage the entire campaign for you — it’s up to you!

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